Best foot forward…
We were intrigued to see this sign when we were at Heighley Gate this week.
Which leads us to ask – what is the most unusual franchise you have found in a Garden Centre?
We were intrigued to see this sign when we were at Heighley Gate this week.
Which leads us to ask – what is the most unusual franchise you have found in a Garden Centre?
Obviously all of us at Waring Stewart Towers spend a lot of time in Garden Centres…
We loved this simple, informative and effective signage aimed at the novice gardener.
Which type of customer is your plantaria signage aimed at?
We love this very simple piece of Point of Sale being used at Dobbies Garden Centre.
Nothing seems to attract customer interest like a display item that is not for sale.
So, why not sell it.
The POS says it all….
How effective is your communication with customers? How up to date is your newsletter mailing list? When was the last time you added 500 customers to your mailing list? As specialists in Garden Center Marketing we are always encouraging clients to consider new ways of capturing customer email address details. We love this idea from…
Cramden Nurseries in Northampton have their own youtube channel – geraniumtv It is beautifully promoted on the nursery… …and effective with over 17000 views in under a year… They also have a great facebook presence… We ought to add we set everything up for them – the videos and the success however is all their…
Have you come across Pantone? As well as being the colour palette for designers (your logo will have Pantone colour references) Pantone predicts the colours that will be on the high street each season. Spring is here So if you are giving the plantaria a new look for spring, why not choose the colours that…
It does not take much to create a real buzz, and increase footfall. Just a lot of imagination… RBG Edinburgh hit the spot this spring with “Have you seen this gnome?” So this Christmas you could to try “Have you seen this Elf” and a whole host of child friendly events? Or why not wait…
As we go round the Country visiting and working with Garden Centres of all sizes and shapes we stumble across some simply brilliant ideas. Living Gardens have a large portal structure with a high ceiling, and so smaller giftware items get lost in all the space and the lighting is hardly flattering. So, use a…
… then how much further do we have to go in our delivery of genuine cakes, made from local free range eggs, and baked right here in our own kitchen.
The chains are snapping at our heels, so we need to take our artisan catering offer to the next level…
So there we were just a walking down the street
Humming a happy tune
Then we saw the signage
It certainly grabbed our attention!
We love these Shepherds Huts on display at Batsford Garden Centre – in our training sessions we often talk about developing into new product categories, and developing ranges.
These certainly take sheds to a whole new level of luxury…
Plants lifted up for ease of shopping – check
Attractive display – check
Good signposting – check
Baskets for purchases – check
Healthy plants – check
Batsford Garden Centre have got it spot on.
Much is said in all walks of life, from retail to catering about adding theatre to your offer.
Kershaws Garden Centre are doing this with style, as they host a theatre company in the heart of their Garden Centre.
What a great idea!
Tesco are working hard on showing that they are engaged with their local community… However in this competition it is Starbucks who win the community involvement prize for their Cirencester cafe We would love to feature your community involvement POS or board in thei blog, so please email us (doug@nullwaringstewartassociates.co.uk) or visit our facebook page…
Fresh and seasonal offer from Fosseway…
Whilst we prefer cruet sets on tables, we love the use of flowerpots for salt and pepper sachets…
Fosseway Garden Centre, promote shrubs to plant in October, all on offer.
National apple day is the perfect opportunity to celebrate Grow your own, sell fruit trees for autumn planting, have fun, reinforce your credibility and position as experts, connect with your community and delight customers. Oh and if your are Fosseway Garden Centre, sell cider Fosseway Garden Centre are supporting their chosen charity with the longest…
So, what does Nicholas Marshall’s departure from the Garden Centre group today, as reported by @GardenforumUK mean for our industry?