Apple have opened their new refreshed Apple Store at Sheffield Meadowhall, and its not about selling product it is about selling the experience of using the product. It is about showcasing creativity not stating specifications…
Just think, if we did the same with our plants, if we sold the dream of what the customer could do with the plants, instead of just selling plants.
We have much to learn from cutting edge retailers such as Apple.
Let customers experience and engage with the product
Let the customer dream then demand the product
Let the customer touch try and buy…
But they sell user experiences not product.