Blue Diamond’s website boasts “our groundbreaking flagship garden and home centre is now open at East Bridgford, with over 81,000ft2 of undercover shopping to discover. The new Blue Diamond centre also boasts two beautiful restaurants – Cafe Home & Garden and The Greenhouse Kitchen, where all our food is always homemade.
“We offer our customers aspirational environments in which to shop for the garden and home. We also take pride in sourcing unusual items and our commitment to this ‘point of difference’ is key to our achievements. We offer style, innovation and elegance for both your home and garden.”
Blue Diamond’s flagship Garden Centre is quite simply jaw droopingly stunning, however there are still areas that can be improved and developed in even the best garden centres…
Garden Centre car parks are the start of the customer experience and should scream, shout and sing that this is a place where we love plants, plants are our heritage, they are our passion, they are why we are here; and so it is disappointing to see a very lack lustre parking experience at East Bridgford.
That said, on walking into the garden centre, everything changes.
The entrance is through a botanical wonderland of houseplants, and every associated accessory, all merchandised to the highest standard in a crisp clean professional environment.
Giftware, kitchenware and one of the largest gin displays we have seen so far set new standards of excellence in merchandising, which follows through the fashion zone, with Blue Diamond’s own label fashion offer Cerulean, which no doubt picks up on the brands colour origins as Blue Diamond.
The Food offer is quite simply exceptional with catering manager Drew and his team setting new standards for the garden industry with their patisserie range and overall catering offer.
If you have not been to East Bridgeford, and you are involved in garden retail then a visit is a must, this centre changes the game and ups the standards to a whole new level, it is right at the cutting edge of garden retail and gives an exciting and tantalising glimpse of the future.