Facing up to Xylella fastidiosa

There can be little doubt that this is the gravest threat facing the whole of UK horticulture from growers to garden centres, from botanical gardens to landscapers. We have Gathered together some information on Xylella here. Advice for the HTA, this is a link to the Xylella page on the HTA website. Advice from the…

Thirsk Garden Centre supports local growers

At one time every Garden Centre consultant would be telling you that the answer lay in being more corporate, copying what the big players were doing and never, ever, should you handwrite signage. Today however we have ripped up the rule book and we celebrate the small producer, the artisan and the independent. So, we…

Interesting information for buyers and marketing plans…

We help several Garden Centres with their marketing and so are always on the lookout for factual information about how people use their outdoor spaces… The RHS have just published the results of a recently commissioned a survey on 2,000 adults across the UK, looking at their thoughts about gardening and growing plants. The RHS…

Why don’t people respect gardeners?

Have you seen the interesting and thought provoking article by Alan Titchmarsh in The Daily Telegraph about Why don’t people respect gardeners? (To view the article just click on the image) I could not agree more with Alan’s argument here. In my horticultural career I have travelled and worked with researchers at various botanical gardens,…

Marketing Weeks offer us a huge opportunity!

Marketing Weeks and Special Interest Days offer all Garden Retailers the opportunity to boost footfall, have fun, and increase sales. At Waring Stewart Towers we have been busy compiling a list of days for Garden Retailers. To download the list click here: Marketing Weeks If you would like help to create a 12 month marketing plan…

Congratulations to the top 25 Garden Centres for food.

The Telegraph Newspaper has published its list of the top 25 Garden Centres for food.

There are some superb Garden Centres listed here, and many more out there doing great things with fresh local ingredients…

Just click on the image to be taken the feature.

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What we have to do

We will report more on the themes of John Stanley’s presentation in due course. However he finished with a powerful quote from Claude Bissell Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible.   Powerful words.

10 Great ideas from Chelsea to use in your Garden Centre today! #4

We know that customers are interested in our green message, the green stories we can tell about our products and what we are doing to help wildlife…

So we loved this sign at Chelsea.

Just imagine a display at the entrance to your centre that could say this…

IP2A5081

We saw this today in Seth Godin’s Blog – What does your brand stand for?

Some very wise words from Seth Godin, one of our heroes at Waring Stewart Associates and the Garden Centre Blog. “What does your brand stand for? If you tell me about service and quality and customer focus, you haven’t answered my question, because a hundred other brands stand for that. If you are what others…

The keep in touch table…

How effective is your communication with customers? How up to date is your newsletter mailing list? When was the last time you added 500 customers to your mailing list? As specialists in Garden Center Marketing we are always encouraging clients to consider new ways of capturing customer email address details. We love this idea from…

Have you thought of running your own TV Channel?

Cramden Nurseries in Northampton have their own youtube channel – geraniumtv It is beautifully promoted on the nursery… …and effective with over 17000 views in under a year… They also have a great facebook presence… We ought to add we set everything up for them – the videos and the success however is all their…