Wild about Gardens – A marketing opportunity

The 15th – 21st September 2014 is Wild About Gardens Week, which will focus on the plight of the UK’s 1,500 species of pollinating insects. The aim of the week is to encourage people to do more to support our vital pollinators over the winter months. The Royal Horticultural Society (RHS) and The Wildlife Trusts (TWT) are…

How to engage customers and increase sales the John Lewis way

Like many people at Waring Stewart Towers we receive the John Lewis marketing email. In todays email is a link to their Sheffield Store, which is celebrating its 50th birthday. They are doing this by holding workshops, These allow them to Gain credibility as experts Engage customers Give customers a reason to visit (which is…