At one time every Garden Centre consultant would be telling you that the answer lay in being more corporate, copying what the big players were doing and never, ever, should you handwrite signage. Today however we have ripped up the rule book and we celebrate the small producer, the artisan and the independent. So, we…
We are loving the blackboard art which has transformed the cafe at Deepdale Garden Centre.
The cafe, which has been doubled in size recently now features pallet wood walls, fabulous chalkboards and a cake table, with the cakes displayed on cookery books.
100% non corporate
100% loved and quirky
As all our client garden centre know, we are huge fans of plant guarantees, they give consumers confidence and in our experience do not result in any increase in returns.
So, we are loving Tong Garden Centres Lifetime Guarantee!
We are loving the new signage at Deepdale Garden Centre in deepest darkest Lincolnshire.
Evidence suggests that our customers are turning their back on corporates and prefer the quirkiness of independents, so lets be different and stand out from the crowds…
On a recent trip to Stratford Garden Centre we noticed the repeater signs on the road outside the centre promoting their rose festival.
Plant festivals, be they Primula festivals in March, or rose festivals in June are a great way of engaging staff, and of course delighting customers.
We came across this wonderful Hermits Hut at a festival last year. This would add so much passion and personality to any plant offer – at Waring Stewart Towers we love it! It could even make a magical and inspirational Information Centre… Or an office for a Garden Centre Consultant, I love it! We…
As Garden Retailers did we miss a trick in promoting the Plant of the Century – Otter Nurseries had some excellent POS to boost sales….
We love the way some stands, (in particular the greenhouse companies) used bunting to draw attention to their products.
Bunting really attracts attention, in particular under canopies where it can flap gently in the summer breeze… (Well we can all dream!)
Plants lifted up for ease of shopping – check
Attractive display – check
Good signposting – check
Baskets for purchases – check
Healthy plants – check
Batsford Garden Centre have got it spot on.
National apple day is the perfect opportunity to celebrate Grow your own, sell fruit trees for autumn planting, have fun, reinforce your credibility and position as experts, connect with your community and delight customers. Oh and if your are Fosseway Garden Centre, sell cider Fosseway Garden Centre are supporting their chosen charity with the longest…
We are very excited about the development of the Garden Centre Academy (@thegcacademy), which will be launching in one months time. (You can follow the conversation on Twitter)
We are great fans of blackboards, when they are written on by people with excellent handwriting skills. We particularly like them at the entrance to Garden Centres where they can inform customers of special events, new stock, offers and of course the dish of the day. This is an interesting take on it at Sainsburys…
If retail is detail and if customers are expecting dynamic shopping experiences – and they are. Then we need to do better than this sign spotted on Friday at a Garden Centre in their car park… I feel it would be wrong at this point not to mention that we offer a “retail walkthrough” service…
Special is an interesting word.
Adding specialness delights customers and increases margins.
The Plant Centre at the Royal Botanic Gardens in Edinburgh shows how its done…
How do you add value to your plant offer?
We love the way Blue Diamond are using slate as POS at their Trentham Garden Centre
Webbs of Wychbold have a strong compost offer at the entrance…
The blackboard at the entrance gives adds “specialness” to the centre…
It is always nice to see a well written board, keeping customers up to date with happenings at the Centre…
The cafe is incredible, the most unique purpose built cafe in any Garden Centre?
Customers tell us they are looking for clear signage in the Plantaria, here are some as they say on Blue Peter that we did earlier…
We love this very simple signage on a pavement in York.
As so many customers are “sign blind” could we use unconventional tools like this to get our message across?