Facing up to Xylella fastidiosa

There can be little doubt that this is the gravest threat facing the whole of UK horticulture from growers to garden centres, from botanical gardens to landscapers. We have Gathered together some information on Xylella here. Advice for the HTA, this is a link to the Xylella page on the HTA website. Advice from the…

Full circle – Wyevale, renamed Garden Centre Group, become Wyevale again…

The Garden Centre Group have today announced that they will be rebranding all of their centres as Wyevale Garden Centres. In a post on Facebook the company said… “To all of our wonderful followers, we have an exciting announcement!“Over the coming months we uproot as The Garden Centre Group and replant ourselves as Wyevale Garden…

Marketing Weeks offer us a huge opportunity!

Marketing Weeks and Special Interest Days offer all Garden Retailers the opportunity to boost footfall, have fun, and increase sales. At Waring Stewart Towers we have been busy compiling a list of days for Garden Retailers. To download the list click here: Marketing Weeks If you would like help to create a 12 month marketing plan…

Make it better, charge more, sell more…

One of the interesting comments made at a Catering Forum by Costas Constantinou, ex Head of Catering at The Garden Centre Group. We took the fish and chip offer at £5.99  and changed from frozen to fresh battered fish and raised the price to £8.99 and tripled sales. Our consumers want us to be constantly improving their…

What we have to do

We will report more on the themes of John Stanley’s presentation in due course. However he finished with a powerful quote from Claude Bissell Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible.   Powerful words.

How to engage customers and increase sales the John Lewis way

Like many people at Waring Stewart Towers we receive the John Lewis marketing email. In todays email is a link to their Sheffield Store, which is celebrating its 50th birthday. They are doing this by holding workshops, These allow them to Gain credibility as experts Engage customers Give customers a reason to visit (which is…

Have you run out of things to say on Facebook?

One of our client Garden Centres has developed a daily post on Facebook by highlighting their delicious sounding daily specials and giving a weather update. What a great way to promote the cafe specials, and provide a useful service to all of their gardening customers. Why not check them out on Facebook Here is todays…

We saw this today in Seth Godin’s Blog – What does your brand stand for?

Some very wise words from Seth Godin, one of our heroes at Waring Stewart Associates and the Garden Centre Blog. “What does your brand stand for? If you tell me about service and quality and customer focus, you haven’t answered my question, because a hundred other brands stand for that. If you are what others…