So it is here
The new John Lewis Christmas advert for 2019.
The big question is why we all love the John Lewis advert
First and foremost the adverts tell a story, a simple compelling story that is relevant to us and which tugs at our heartstrings.
The soundtrack adds to the magic, and helps to embed the advert in our hearts.
Sentiment, tradition, and family values are the product, although John Lewis will sell a huge number of adorable Edgar’s.
It is also interesting to note how John Lewis’s social media channels celebrate the advert and introduce the #ExcitableEdgar hashtag.
Their twitter account teases Edgar’s arrival and then shows the full advert, which reduces the cost of the TV campaign.
— John Lewis & Partners (@jlandpartners) November 14, 2019
It is also interesting to note the positive responses to customer suggestions.
Hi @jlandpartners and @waitrose, please can you upload a version with audio description so the 2 million people in the UK living with sight loss can meet #ExcitableEdgar too? @bastilledan sounds amazing but it’s impossible to know what’s going on if you’re blind without AD added.
— Katherine (@ohpitseleh) November 14, 2019
The big question is, how relevant is all of this to garden centres?
John Lewis spend and estimated £7 million on their Christmas advert!
So, the big question is…
Do Christmas adverts that go viral and touch the lives of millions of people have to break the bank?
The short answer is no.
Check out this £50 budget Christmas Video, which went viral.
While this may be a tearjerker, it certainly is memorable…
With amazing video shooting and editing available on our phones, and three golden rules we can create our own Edgar moment.
Its all about sentiment – not product
Its all about storytelling – not selling
Its all about being relevance to people lives, building on their own experiences
We would love to see any Garden Centre Christmas videos, which we will be happy to feature on the blog.