We were fortunate enough to be invited to a preview event for the RHS Garden Wisley Plant Centre and Gift Shop.
The new Plant Centre is light, airy, confident and sophisticated.
it lives out the RHS values with regards to sustainability, from the environmental credentials of the build, through to the reduced use of plastic, the support for local nurseries and linking plant sales to the garden.
Clear Point of Sale explaining that all sales help the RHS with its mission
Underbench storage is used to good effect with a wide range of houseplants
A key strength of the new Plant Centre is the extended range of houseplants
Inspiration at every turn
The famous Wisley Bookshop has been enhanced, and includes a softest area for browsing
Niche areas celebrated int he bookshop
The illuminated books are a playful addition to the bookshop
The new shop looks over the gardens, and is bathed in natural light
Playful lighting
A key retail principle is RHS exclusives
RHS exclusives are central to the new offer
High level visual merchandising
The niwaki table…
The new houseplant area with clean crips merchandising
Simple, effective, shapable displays
Underbench storage is used to good effect with a wide range of houseplants
RHS exclusives
Strong POS in the plantaria
Interestingly the new plant centre uses the traditional A-Z
Displays reflect differing areas of the garden
Clear POS is used to good effect
Shade houses ensure quality plants
Garden tie ins are a kew strength
Clear POS to drive sales
Small producers are championed
Shapable displays add height, colour and theatre
Related