10 Great ideas from Chelsea to use in your Garden Centre today! #10 – Catering special

Chelsea does catering on a grand scale, with seafood and champagne restaurants set up. But what about the catering vans, how are they made to look special? These are not just any chickens, they are fine chickens, cooked on a rotisserie. Notice the use of wood in the dressing of the van and the artisan…

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10 Great ideas from Chelsea to use in your Garden Centre today! #4

We know that customers are interested in our green message, the green stories we can tell about our products and what we are doing to help wildlife…

So we loved this sign at Chelsea.

Just imagine a display at the entrance to your centre that could say this…

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We saw this today in Seth Godin’s Blog – What does your brand stand for?

Some very wise words from Seth Godin, one of our heroes at Waring Stewart Associates and the Garden Centre Blog. “What does your brand stand for? If you tell me about service and quality and customer focus, you haven’t answered my question, because a hundred other brands stand for that. If you are what others…

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10 Great ideas from Chelsea to use in your Garden Centre today! #3

Tom Stogden’s slate sculptures were a part of many Chelsea show gardens, and are both tactile and beautiful. Have you thought of adding artisan created garden sculptures to your offer? (Englefield Garden Centre, near Reading have a resident sculptor based at the Centre…) – Here is some of Tom’s work, as exhibited at Chelsea 2013…

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