When High Street stores offer 70% off selected lines, and firms like Argos offer massive reductions on garden furniture how do independent Garden Centres, and retailer compete? It is a universal proof that what customers want is to enjoy a lasting relationship with retailers, and what they care about more than offers, and more than…Details
We are feeling rather smug here at Waring Stewart Towers today as Dark Angel was our choice in the vote at the National Plant Show. The flower and foliage combination make this a real winner, and marketed as the “UK Garden Centre’s favourite new plant” should help it fly off the benches… Well done to…Details
Succulents, according to Dan Heims, who was speaking at the National Plant Show today are the perfect fit with peoples busy lifestyles and are becoming increasingly popular in the USA. An old Muffin tin, and a few plants makes a great display… This blogger was really inspired by Dan’s presentation, passion and enthusiasm, have you…Details
Dan Heims, speaking at the National Plant Show says, “Having plants illuminated by the sun brings out that amazing quality, so, work out where is the sun when your customers visit and fill the area with Jewel like plants.”
Many Garden Centres have been reporting the return to popularity of bargain tables for clearance lines, however John Lewis lead the way on clear signage for their bargain table!
We are great fans of blackboards, when they are written on by people with excellent handwriting skills. We particularly like them at the entrance to Garden Centres where they can inform customers of special events, new stock, offers and of course the dish of the day. This is an interesting take on it at Sainsburys…Details
The new Kitchen Restaurant at John Lewis in Stockport has found a very effective way to attract customers with a 6 foot high picture frame menu, with some rather clever wording about their food ethics. Sorry about the image quality, (this blogger was in stealth mode as the staff were looking at me quizzically…)Details
How do you persuade customers to buy premium products? Whether it is compost or bedding, the problem is getting the quality message across – what exactly is the customer getting for the additional spend? In this case the bedding is just that – and is for sale in John Lewis… Customers are educated about cotton…Details