How to attract customers to your coffee shop
The new Kitchen Restaurant at John Lewis in Stockport has found a very effective way to attract customers with a 6 foot high picture frame menu, with some rather clever wording about their food ethics. Sorry about the image quality, (this blogger was in stealth mode as the staff were looking at me quizzically…)
DetailsFeel the quality
How do you persuade customers to buy premium products? Whether it is compost or bedding, the problem is getting the quality message across – what exactly is the customer getting for the additional spend? In this case the bedding is just that – and is for sale in John Lewis… Customers are educated about cotton…
DetailsHave you got enough passion?
When was the last time you told your customers about your true love…
We love this very simple POS at Chapmans…
Today is someones special day
We love the way that Webbs of Wychbold are prompting customers to remember special days…
Sometimes the best ideas are the simplest ideas…
Grosvenor shows a better way
As pointed out by Mark Yates of Kershaws Garden Centre in a comment on this blog, it is better to to offer BOGOF promotions than to half price everything.
Grosvenor show how it is done in a customer email sent out today…
First impressions of a dynamic shopping experience?
If retail is detail and if customers are expecting dynamic shopping experiences – and they are. Then we need to do better than this sign spotted on Friday at a Garden Centre in their car park… I feel it would be wrong at this point not to mention that we offer a “retail walkthrough” service…
DetailsHow far will you go?
With plant stocks high due to the cool wet weather Harehatch Sheeplands are offering customers large savings…