One of our Garden Centre Training Courses is in Selling Skills and Link Sales, so we were particularly impressed with this simple and stylish way to boost link sales in the herb area at Wisley.
Coffee Shop giant Starbucks are inviting their reward card customers to try their new frappuccino before it goes onto he menu.
What a great way to make loyal customers feel special, to make your Facebook fans feel special, and to ease your staff slowly into producing a new menu item.
As Garden Centre Catering Consultants we are often asked about increasing footfall… Here is a great and simple idea from coffee giant Starbucks, who are inviting local groups to meet, chat, discuss (and drink coffee…) Have you invited your local groups in? Walkers Garden Centre at Doncaster have a book club, what groups meet in…Details
Starbucks proudly proclaim they they are holding themselves to a higher standard, a very effective way of reinforcing their place in the market as the coffee giant redefines its UK offer.
A point to ponder, what does your coffee say about you?
High street retailer Lakeland are holding Jubilee Events in store…
Product demonstrations and tastings, coming to a store near you.
Is there a lesson to learn here?
The blackboard at the entrance gives adds “specialness” to the centre…
It is always nice to see a well written board, keeping customers up to date with happenings at the Centre…
The cafe is incredible, the most unique purpose built cafe in any Garden Centre?
Customers tell us they are looking for clear signage in the Plantaria, here are some as they say on Blue Peter that we did earlier…
We love this very simple signage on a pavement in York.
As so many customers are “sign blind” could we use unconventional tools like this to get our message across?
Tyne Valley Garden Centre have a clearly identified starter shrub range, leading on to higher value lines. Tesco do this well with products like Baked Beans, going from economy/entry level, to own brand, to brand leader to organic, to top of the range. Do we offer a similar pricing architecture in the planetaria? Indeed do…Details
We love this, taken from the newsletter of Choice Plants in Romsey Hampshire, who used their customers to get Nat West to settle an invoice.