What people are saying about the new 3p per minute London Cafe, reveals what is vital in any garden centre coffee shop

We have been reviewing the comments that readers have been making to the 3p per minute new London Cafe. The interesting thing is that these comments reveal very clearly what cafe customers love most about their cafe experiences. To view the comments on The Guardian website, just click here and scroll to the bottom of…

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Would you pay 3p per minute?

A new player has entered the cafe scene, and they have an interesting and game changing model. Ziferblat is London’s first pay-per-minute cafe, based on a Russian chain where ‘everything is free, except the time you spend there’ That means the coffee, cake, fruit and biscuits are free. But you pay 3p per minute while…

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Make it better, charge more, sell more…

One of the interesting comments made at a Catering Forum by Costas Constantinou, ex Head of Catering at The Garden Centre Group. We took the fish and chip offer at £5.99  and changed from frozen to fresh battered fish and raised the price to £8.99 and tripled sales. Our consumers want us to be constantly improving their…

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What we have to do

We will report more on the themes of John Stanley’s presentation in due course. However he finished with a powerful quote from Claude Bissell Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible.   Powerful words.

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How to engage customers and increase sales the John Lewis way

Like many people at Waring Stewart Towers we receive the John Lewis marketing email. In todays email is a link to their Sheffield Store, which is celebrating its 50th birthday. They are doing this by holding workshops, These allow them to Gain credibility as experts Engage customers Give customers a reason to visit (which is…

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