Make it better, charge more, sell more…

One of the interesting comments made at a Catering Forum by Costas Constantinou, ex Head of Catering at The Garden Centre Group. We took the fish and chip offer at £5.99  and changed from frozen to fresh battered fish and raised the price to £8.99 and tripled sales. Our consumers want us to be constantly improving their…

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What we have to do

We will report more on the themes of John Stanley’s presentation in due course. However he finished with a powerful quote from Claude Bissell Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible.   Powerful words.

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How to engage customers and increase sales the John Lewis way

Like many people at Waring Stewart Towers we receive the John Lewis marketing email. In todays email is a link to their Sheffield Store, which is celebrating its 50th birthday. They are doing this by holding workshops, These allow them to Gain credibility as experts Engage customers Give customers a reason to visit (which is…

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What shade of green are you?

Everyone is trying to be green these days. As we know much of it is greenwash. However many Garden Centres are leading the way in green retail. Biomass Boilers and the RHI grant to make them affordable springs to mind. But are we sharing our sustainable journey with our customers? (I ought to add we…

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