Apple refresh their retail offer

Apple have opened their new refreshed Apple Store at Sheffield Meadowhall, and its not about selling product it is about selling the experience of using the product. It is about showcasing creativity not stating specifications… Just think, if we did the same with our plants, if we sold the dream of what the customer could…

This is what great customer care looks like!

In the northern market town of Beverley, Wilko are moving from the centre of town to a new out of town retail park. This post has just appeared in the Beverley Facebook Group, showing how quickly great customer service is shared to local people, and of course, how quickly bad customer service is shared as…

How to engage customers and increase sales the John Lewis way

Like many people at Waring Stewart Towers we receive the John Lewis marketing email. In todays email is a link to their Sheffield Store, which is celebrating its 50th birthday. They are doing this by holding workshops, These allow them to Gain credibility as experts Engage customers Give customers a reason to visit (which is…