The bargain table redefined…
Many Garden Centres have been reporting the return to popularity of bargain tables for clearance lines, however John Lewis lead the way on clear signage for their bargain table!
Many Garden Centres have been reporting the return to popularity of bargain tables for clearance lines, however John Lewis lead the way on clear signage for their bargain table!
The new Kitchen Restaurant at John Lewis in Stockport has found a very effective way to attract customers with a 6 foot high picture frame menu, with some rather clever wording about their food ethics. Sorry about the image quality, (this blogger was in stealth mode as the staff were looking at me quizzically…)
How do you persuade customers to buy premium products? Whether it is compost or bedding, the problem is getting the quality message across – what exactly is the customer getting for the additional spend? In this case the bedding is just that – and is for sale in John Lewis… Customers are educated about cotton…