Cook, Eat, Smile
Before we start to visit Garden Centre Plantarias (look out for yours on this blog!) one last look at Bills, who have a cookbook, Cook, Eat, Smile and some rather good Visual Merchandising to raise awareness…
Before we start to visit Garden Centre Plantarias (look out for yours on this blog!) one last look at Bills, who have a cookbook, Cook, Eat, Smile and some rather good Visual Merchandising to raise awareness…
Have you come across Pantone? As well as being the colour palette for designers (your logo will have Pantone colour references) Pantone predicts the colours that will be on the high street each season. Spring is here So if you are giving the plantaria a new look for spring, why not choose the colours that…
As we go round the Country visiting and working with Garden Centres of all sizes and shapes we stumble across some simply brilliant ideas. Living Gardens have a large portal structure with a high ceiling, and so smaller giftware items get lost in all the space and the lighting is hardly flattering. So, use a…
How do you persuade customers to buy premium products? Whether it is compost or bedding, the problem is getting the quality message across – what exactly is the customer getting for the additional spend? In this case the bedding is just that – and is for sale in John Lewis… Customers are educated about cotton…
Hilliers Braishfield show how it is done…
Portable sundials…
Not forgetting Learn all about trees for younger gardeners, from Flight of fancy
As an industry we have had to adjust as the die hard customer who takes their own cuttings declines and the lifestyle product gardener grows in numbers…
Garden twine becomes a high value gift item…
As Garden Centre Marketing Consultants we are often asked about how to add value to the offer…
Green and Brown are not selling any Starwberry…
These are English
And
They are grown at their own glasshouses in Goucestershire
And
Attractively Merchandised to add value and credibility
…Brown and Green the ethical, artisan food stores part owned by Blue Diamond are using old fruit crates for merchandising…
Check out our new visual merchandising photo board for some great ideas and inspiration…
Continuing our look at Cowells Garden Centre, where colour theming is being used to great advantage.
The plants used for this display are from stock rather than being ordered in, and are refreshed constantly.
What do you think?
If plants are at the heart of everything we do, then we should we not put more effort into our plantarias than any other part of our business?
Here is what Cowell’s Garden Centre have achieved this spring…
Cowell’s is one of Britain’s finest Garden Centres, over the next few posts we will examine just what they are doing that is exceptional! Starting at the entrance… Even the car park is inspiring with permanent plantings of silver birch and clipped box balls, underplanted int his case with Hebe Heartbreaker, which not only looks…
See at a visitor attraction in London.
Perfect for every Garden Centre Coffee Shop.
As Garden Centre Consultants we are always on the lookout for Best Practice, for centres that have got it so right and from whom others can learn.
Last week we were at Webbs of Wychbold and their Plantaria was filled with spring colour.
Be inspired!
We absolutely love this offering from Eazy Cuizine spotted at Fielders Farm Shop, Englefield, Reading…
Some excellent visual merchandising from this leading York retailer…
If only our product could talk, what a tale it would tell! Instead of talking plants, POS is the silent salesman that we have to rely upon. Here is this weeks wasted opportunity. Now is a great time to walk the planetaria as the season starts. We know what to do, but sometimes those important…
The last in our trio of blogs from Harlow Carr, where the Olympic Theme was in presence.
What are you doing at your centre to maximise the olympic potential?
Customers who are casual gardeners rather than enthusiasts are looking to us to give them confidence.
The RHS Award of Garden Merit lists plants that are proven to perform well in most garden situations.
Harlow Carr Plant Centre, are singing and shouting about AGM plants.
Another display idea for your centre?