You can’t afford to miss this great merchandising idea!

As we go round the Country visiting and working with Garden Centres of all sizes and shapes we stumble across some simply brilliant ideas. Living Gardens have a large portal structure with a high ceiling, and so smaller giftware items get lost in all the space and the lighting is hardly flattering. So, use a…

Feel the quality

How do you persuade customers to buy premium products? Whether it is compost or bedding, the problem is getting the quality message across – what exactly is the customer getting for the additional spend? In this case the bedding is just that – and is for sale in John Lewis… Customers are educated about cotton…

Even the car park inspires at Cowell’s

Cowell’s is one of Britain’s finest Garden Centres, over the next few posts we will examine just what they are doing that is exceptional! Starting at the entrance… Even the car park is inspiring with permanent plantings of silver birch and clipped box balls, underplanted int his case with Hebe Heartbreaker, which not only looks…