When High Street stores offer 70% off selected lines, and firms like Argos offer massive reductions on garden furniture how do independent Garden Centres, and retailer compete?
It is a universal proof that what customers want is to enjoy a lasting relationship with retailers, and what they care about more than offers, and more than prices is whether you exceed their expectations.
So if you want to compete, do it on the customer experience, not on price.
We are now offering our Exceeding Customer Expectations training day, looking at creating a culture, telling a story. engaging with customers, and doing everything that little bit better.
If you want to know more about exceeding your customers expectations then, drop us an email, ku.oc.setaicossatrawetsgnirawnull@guod
Doug Stewart is Managing Director of the Garden Centre and Training consultancy Waring Stewart Associates.
Our clients include leading Independent Garden Centres, Stately Homes, and Cafes along with the HTA, BBC and the RHS.
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