A new player has entered the cafe scene, and they have an interesting and game changing model. Ziferblat is London’s first pay-per-minute cafe, based on a Russian chain where ‘everything is free, except the time you spend there’ That means the coffee, cake, fruit and biscuits are free. But you pay 3p per minute while…Details
So, what are you doing to boost Christmas Tree Sales? At one end of the country Averys Garden Centre have attached a Christmas Tree to the top of their Flagpole, to help new customers to find the Garden Centre In Scotland Floors Castle Plant Centre have a Facebook promotion running to the 12th December The…Details
While we were enjoying a coffee at the cafe nearest to Waring Stewart Towers we saw this great Christmas Promotion
During December every customer wearing a Christmas Jumper will be offered a free mince pie.
What a lovely festive promotion.
One of the interesting comments made at a Catering Forum by Costas Constantinou, ex Head of Catering at The Garden Centre Group. We took the fish and chip offer at £5.99 and changed from frozen to fresh battered fish and raised the price to £8.99 and tripled sales. Our consumers want us to be constantly improving their…Details
We will report more on the themes of John Stanley’s presentation in due course. However he finished with a powerful quote from Claude Bissell Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible. Powerful words.Details
We are waiting to hear the latest wisdom from garden retail guru John Stanley at GLEE 2013.
Not long now…
We will share his key thoughts online later today.
Like many people at Waring Stewart Towers we receive the John Lewis marketing email. In todays email is a link to their Sheffield Store, which is celebrating its 50th birthday. They are doing this by holding workshops, These allow them to Gain credibility as experts Engage customers Give customers a reason to visit (which is…Details
We LOVE this event being put on by Avant Garden Centre, Leyland.
What a wonderful way to promote you cafe and buy into the phenomenon that is the Great British Bake Off!
Everyone is trying to be green these days. As we know much of it is greenwash. However many Garden Centres are leading the way in green retail. Biomass Boilers and the RHI grant to make them affordable springs to mind. But are we sharing our sustainable journey with our customers? (I ought to add we…Details