The RHS Wisley Plant Centre has a customer base that includes very knowledgable gardeners, and so needs to be able to demonstrate range authority with its plant offer.
Summer bulbs are a good example of this:
April Fools Day is being used by an increasingly large number of companies as a way of engaging with their customers. Here is a round up of a few of our favourites this year… Jessops the camera retailer go a lot of like and comments with their new no pod offer! Sainsbury’s used their website…Details
Sometimes you see something so obvious you wonder why you have not done it.
Here is a screengrab of Homebase’s latest update on Facebook.
Was your last Facebook update as good and plant orientated as this?
Who you are? Who your customers are? Where you are going? Your values that define everything you do? We saw this set of values on the WholeFood Markets website… Early on, we adopted a set of core values to guide our purpose: Selling the highest quality natural and organic products available Satisfying and delighting our…Details