There can be no doubting it, the big cafe giants are putting cake on the agenda. Long seen as their weakness, new and more tempting cake offers are appearing in the big brand cafes. Backed up with strong seasonal POS, Costa launch their festive range for 2016. A changing menu keeps consumers engaged with he…
We are often amazed that more retailers do not use POS (Point Of Sale) to its full advantage. We are loving the way that outdoor retailer Cotswold Outdoor were using POS in their Reading branch today. Book of the month, perfect for her, and perfect gift POS all backed up with plenty of product for…
We love this blackboard message at Deepdale Garden Centre, which is just outside of Barton Upon Humber.
Quirky and totally non corporate, just what an independent should be doing – well done Matt!
We love it when a Garden Centre is able to wow its customers with a fabulous plant offer at the entrance. At Timmermans Garden Centre in Nottingham they are lucky enough to be able to welcome customers with one of the finest plant offers we have seen in Spring 2014. We love the high level…
This cafe in Hull shows how it is supporting its local community in a simple way everyone can understand.
Otter Nurseries are excited about their plants – How exciting have you made you planetaria?
We are used to putting out signs saying more product is due to arrive shortly etc. But we love Benugo’s take on this…
We’re busy planting more
We’re busy potting more
We’re busy baking more etc etc
Coletta & Tyson have just launched a new Garden centre Cafe, following a major investment.
The new Cafe, which is modern, light and airy has been named Oasis Cafe.
The branding is simple and effective, with excellent POS.
We love this very simple piece of Point of Sale being used at Dobbies Garden Centre.
Nothing seems to attract customer interest like a display item that is not for sale.
So, why not sell it.
The POS says it all….
Many Garden Centres have been reporting the return to popularity of bargain tables for clearance lines, however John Lewis lead the way on clear signage for their bargain table!
The new Kitchen Restaurant at John Lewis in Stockport has found a very effective way to attract customers with a 6 foot high picture frame menu, with some rather clever wording about their food ethics. Sorry about the image quality, (this blogger was in stealth mode as the staff were looking at me quizzically…)
How do you persuade customers to buy premium products? Whether it is compost or bedding, the problem is getting the quality message across – what exactly is the customer getting for the additional spend? In this case the bedding is just that – and is for sale in John Lewis… Customers are educated about cotton…
With plant stocks high due to the cool wet weather Harehatch Sheeplands are offering customers large savings…
Woodside Walled Garden near Jedburgh changed hands a year or so ago, but new owners Steven and Emma are continuing the Woodside tradition of passionate POS, along with a little jubilee bunting… At Waring Stewart Associates we are great fans of blackboards at the entrance, as long as the handwriting is neat and strong!
Spotted at Chelsea Flower Show, QR Codes as hedges.
Not sure what a QR code is and how you can use them in your centre?
As Garden Centre Marketing Consutlants we are often asked how to boost likes on Facebook and how to engage with customers on other Social Media Platforms… Asking for feedback, and looking for ways to stay in touch with customers are good starting points… Mexican Restaurant chain Chiquito have a simple keep in touch table to…
As Garden Centre Marketing Consultants we are often asked about how to add value to the offer…
Green and Brown are not selling any Starwberry…
These are English
They are grown at their own glasshouses in Goucestershire
Attractively Merchandised to add value and credibility
We love the way Blue Diamond are using slate as POS at their Trentham Garden Centre
Webbs of Wychbold have a strong compost offer at the entrance…